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Dealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH – Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of
Sep 14, 2011
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Are Small Cars Selling in Your Market?
SANTA MONICA, Calif. — New car shoppers are becoming increasingly more likely to consider a compact or subcompact car, reports Edmunds.com, the premier online resource for automotive information. “A jobless economic recovery and high gasoline
Sep 14, 2011
DealerMine Helps Hendrick Honda Save $125,000 on Parts Purchases and Boost Profits in the Parts Department
PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick Honda of Charlotte, NC reduce its investment in idle parts inventory and save over $125,000 dollars on new parts
Sep 14, 2011
Does Telecom Advertising Work for Dealers?
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows
Sep 14, 2011
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Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and othe
Sep 14, 2011
Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai
Sep 14, 2011
Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study was developed by NYU Stern P
Sep 14, 2011
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Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforc
Sep 13, 2011
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North American Toyota Production Returns to 100%
TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo today confirmed that Toyota’s North American production h
Sep 13, 2011