Auto Retail News
Ritchie Bros. Auctioneers breaks ground on permanent auction site in Raleigh-Durham
RALEIGH-DURHAM, NORTH CAROLINA – Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer, broke ground on its new 107±-acre permanent auction site in Butner, North Carolina (Granville County) just north of Raleigh-Durham yesterday (
Sep 15, 2011
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Dealership Plans for EPA Oil Spill Prevention Due Nov. 10
CRYSTAL LAKE, IL – Yet another federal regulation auto dealers must comply with is rapidly approaching. Automotive Compliance Consultants reminds dealers that this regulation requires them to complete a Spill Prevention Plan by Nov. 10 if their dea
Sep 15, 2011
Warranty Direct Expands Extended Auto Warranty Coverage For Customers At No Extra Charge
CHARLOTTE, NC — Warranty Direct, a leading provider of extended vehicle service contracts, has announced expanded coverage for its major policies at no additional cost, in response to customer requests. “We are increasing the coverage for o
Sep 15, 2011
Automotive Lenders, Retailers Better Positioned to Weather Economic Downturn
Even as the United States began to emerge from recession in 2010, many economists were wary. With a tepid recovery at best, many economists warned that the United States could be headed for a double-dip recession. This summer’s debt ceiling debate,
Sep 15, 2011
Why Would you Ever Price a Used Car at $14,995 Again?
While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298.
Sep 15, 2011
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OVE.com’s Independent Auction Summit Helps Partners Exchange Ideas and Grow Online Sales
ATLANTA – OVE.com – the leading 24/7 bid or buy now wholesale vehicle marketplace – brought independent auctions together again this year for its second annual summit. During the summit, attendees learned how to take advantage of OVE.com to
Sep 15, 2011
Viral Marketing Campaign Has Automaker in Hot Water
Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea to help promote the new Toyota Matrix. A story from MediaPost.com said a Cali
Sep 15, 2011
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Mercedes-Benz Dealers Launch Social Media Contest
MONTVALE, N.J. — To help mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers launched a social media contest to identify local community service groups doing great work. Playing off of the 12
Sep 15, 2011
Who Are You Targeting in Your Social Media Campaigns — Men or Women?
When you start to design a social media campaign for your dealership, who is the intended audience — men or women? According to the latest Nielsen Social Media Report for the third quarter of 2011, you should be targeting women primarily. The r
Sep 15, 2011