Auto Retail News

In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online spend has increased by 18 percent. Search Engine Marketing, like Pay-per- click and other digital mediums

From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the ma

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be

The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth and low interest rates are fueling the growing and profitable U.S. auto industry, the economic pundits say. We see another reason — great cars. S

The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up until the end of the day, smartphones allow us to connect with friends, family and business associates. Research shows that, rather than feeling overwhelme

Show and tell, from Search Auto Parts. Walk into any repair shop and you’re likely to spot an example of Ramon Elder’s work sitting right there on the counter, mounted on a piece of Plexiglas. Designed and produced by Elder, the ubiquitous timing

The Aston Martin Vanquish Volante is ready to take flight, according to The Detroit News. Forget James Bond. Aston Martin’s most powerful convertible ever is the automotive embodiment of David Beckham — an impeccable physical specimen endowed

The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to run than their gas-powered counterparts, but a new study shows that those savings might be outweighed by lower residual values. With a sticker pr

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�