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Best Practices for Responsive Design

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust
Jan 2, 2014
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The Heartbreak (and Loss) of Broken Promises

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree
Jan 2, 2014
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Who is Serving Who?

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t
Jan 2, 2014
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Buyer Budget Rescue is Goodwill Karma for Car Dealers

Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity in their vehicles faster Improve their credit score – all just from
Jan 2, 2014
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NEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014

New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at the 2014 National Automotive Dealers Association Convention on January 24-27th in New Orleans, LA in Booth #2461 (
Jan 2, 2014
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What Really Makes A Customer Defensive

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always
Jan 2, 2014
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Our focus is on Pre-Owned Net profit in 2014

Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-
Jan 2, 2014
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Tackling the Car Business’ Digital Frontier

How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like that of many dealers that Interactive 360 pitches to on a daily basis. Dealers who are tired of managing multiple ven
Dec 31, 2013
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Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman

Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role this year at a critical time for NADA and the nation’s new-car dealers. The franchise system is under pressure fro
Dec 31, 2013