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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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“We Already Do That”: The Infamous Phrase Holding Back Your Digital Marketing

Gain actionable insights for your primary digital marketing channels to ensure you’re getting maximum potential of every dollar you spend in digital.
Feb 22, 2021

Decrypting Streaming Media: A Podcast-Style Discussion

The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-s
Feb 21, 2021

Selling in a COVID-19 World

It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don�
Jan 8, 2021

The Tough Questions You Should Be Asking Your Agency

Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Jan 8, 2021

Revolutionize the way your dealership does communications

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Jan 6, 2021

It’s Not Them – It’s You! How Dealers Sabotage Themselves

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

You created separate Sales and Service pages for Google My Business…Now What?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

Are You Retail Ready for 2021?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Nov 25, 2020

What Your Variable Agency Isn’t Doing For Fixed Ops Digital Marketing

Learn what your variable agency isn't doing for fixed ops digital marketing and how to improve your online scheduled appointments. Discover steps your dealership can implement to increase service business.
Nov 19, 2020

More Rooftops Across the U.S. in 2024: Urban Science

The business of dealerships continue on a upward pass last year. Urban Science’s 2024 Automotive Franchise Activity Report (FAR) found dealership grew by 27 to 18,374 in the U.S. compared to the end of 2023. Looking deeper into the numbers shows
Mar 10, 2025

Understanding How The U.S. Treasury Views The Use of AI in Auto Finance

On December 19, 2024, the U.S. Department of the Treasury published a comprehensive report examining the applications, benefits, and challenges of Artificial Intelligence (AI) in the financial services sector. This report expands on the Treasury̵
Mar 7, 2025

Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?

Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play? In my experience worki
Mar 6, 2025

Carvana, AutoNation USA, Dave Cantin Group, California New Car Dealers Association: Dealership Deals

Carvana Acquires Arizona Dealership Carvana has acquired a franchised dealership in Arizona, a major shift for the online retailer known for selling only used cars. Carvana completed the purchase of Jerry Seiner Chrysler-Dodge-Jeep-Ram in Casa Gran
Mar 6, 2025

YouTube Marketing: Turning Views into Leads for Dealerships

Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase inventory. According to Google, over the past two years, YouTube has seen a significant increase in the watch time of “test drive&
Mar 5, 2025

UPDATED: President Trump Exempts Tariffs on Autos for One Month

Update March 5, 2:30 p.m.: The White House officials announced a one-month tariff exemption for automakers after President Donald Trump imposed them a day earlier. Press Secretary Karoline Leavitt confirmed leaders from General Motors, Ford and Stel
Mar 5, 2025

How More Auto Lenders Are “Pledging” Electronic Loan Assets

Financial institutions today are constantly seeking innovative ways to optimize their liquidity and capital utilization strategies. One such method that has gained significant traction, particularly in the auto loan sector, is the practice of pledgin
Mar 4, 2025

Critical Gaps Leaving Automotive Vulnerable to Surging Cyber Threats: Upstream Report

A report from a leading cybersecurity leader reveals that 60 percent of cyber incidents could affect thousands to millions of connected vehicles, with massive-scale attacks more than tripling. Upstream Security recently released the 2025 Automotive &
Mar 4, 2025

Where Do Dealers See Opportunities Selling F&I Products In 2025?

The automotive industry is experiencing a noticeable shift in consumer behavior and market dynamics, particularly in regard to Finance and Insurance (F&I) products. Of course, auto dealers are facing both challenges and opportunities in selling t
Mar 3, 2025