Webinars
Webinars
On Demand Webinars
“We Already Do That”: The Infamous Phrase Holding Back Your Digital Marketing
Gain actionable insights for your primary digital marketing channels to ensure you’re getting maximum potential of every dollar you spend in digital.
Feb 22, 2021
Webinars
On Demand Webinars
Decrypting Streaming Media: A Podcast-Style Discussion
The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-s
Feb 21, 2021
Webinars
On Demand Webinars
Selling in a COVID-19 World
It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don�
Jan 8, 2021
Webinars
On Demand Webinars
The Tough Questions You Should Be Asking Your Agency
Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Jan 8, 2021
Webinars
On Demand Webinars
Revolutionize the way your dealership does communications
Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Jan 6, 2021
Webinars
On Demand Webinars
It’s Not Them – It’s You! How Dealers Sabotage Themselves
Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020
Webinars
On Demand Webinars
You created separate Sales and Service pages for Google My Business…Now What?
Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020
Webinars
On Demand Webinars
Are You Retail Ready for 2021?
Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Nov 25, 2020
Webinars
On Demand Webinars
What Your Variable Agency Isn’t Doing For Fixed Ops Digital Marketing
Learn what your variable agency isn't doing for fixed ops digital marketing and how to improve your online scheduled appointments. Discover steps your dealership can implement to increase service business.
Nov 19, 2020
Posts
Dealer/GM News
Bosch Accelerates U.S. Growth with Strategic Investments and Innovation
Bosch announced strong sales growth in the North American market as sales were up nearly five percent year over year in 2024. The company reported consolidated North American sales of $17.3 billion USD, with total regional sales, including internal a
May 16, 2025
Posts
Sales & Variable Ops
Traditional vs. Modern Dealerships: A New Era in Car Sales
The automotive industry has significantly shifted from traditional to modern dealership models, reflecting broader technological advancements and evolving consumer preferences. With the advent of the digital era, car buying has fundamentally changed,
May 15, 2025
Posts
Dealer/GM News
Informed.IQ Partners with Suncoast Credit Union to Drive AI-Powered Innovation in Auto Lending
Informed.IQ has announced a strategic partnership with Suncoast Credit Union, Florida’s largest credit union, to streamline auto loan funding and improve dealer relations. The collaboration leverages the funding analyst platform VerifyIQ to acceler
May 15, 2025
Posts
Dealer Ops & Leadership
Deciphering Q1 Auto Finance Trends: Implications for Lenders and Dealers Amid Mixed Data
The first quarter of 2025 has delivered new insights into the ongoing digital transformation within the auto finance sector. The Q1 Auto Finance Digital Transformation Index data reveals a continued upward trajectory in the adoption of digital proces
May 14, 2025
Posts
Industry Press Releases
Roma Varyani Joins Dealer Alchemist as Vice President of OEM Partnerships
Dealer Alchemist, a leading innovator in automotive digital marketing solutions, proudly announces the appointment of Roma Varyani as Vice President of OEM Partnerships. In this strategic role, Roma will spearhead the development and expansion of par
May 14, 2025
Posts
Dealer/GM News
Wholesale Used Vehicle Prices Continue to Increase
April saw a sharp increase in wholesale used vehicle prices according to Cox Automotive’s Manheim Used Vehicle Value Index. The Manheim Index climbed to 208.2, marking a 4.9 percent rise compared to last year and a 2.7 percent increase over March 2
May 14, 2025
Posts
Dealer Ops & Leadership
Tariffs Are Roiling the Auto Industry: Here’s What It Means for Investors
As the 2025 U.S. election cycle ramps up, tariffs have reemerged as a flashpoint in trade discussions—especially in the auto sector. Donald Trump’s White House proposed 10 percent blanket import duty and 25 percent tariffs on vehicles imported fr
May 13, 2025
Posts
Dealer/GM News
Carvana Achieves Record-Breaking Q1 Results Amidst Shifting Market
Carvana released its first quarter financial results last week and they paint quite a picture for the automotive ecommerce platform. Carvana reported 46 percent year-over-year growth in retail units sold during Q1 2025, reaching an all-time high of 1
May 13, 2025
Posts
Dealer Ops & Leadership
The AI-Powered Car: Inevitable, but Will Drivers Embrace It?
The automotive industry is racing into the AI era, promising smarter, more intuitive vehicles. AI in cars is not just a possibility—it’s an inevitability. Automakers are integrating AI-driven voice recognition, predictive assistance, and decision
May 12, 2025