Trending Auto Retail News
Jaguar Takes Next Step in Global Transformation with Launch of a New Contemporary Jaguar Brand Strategy
MAHWAH, N.J. -- Jaguar is launching today a new global brand direction and marketing campaign, themed "ALIVE," which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the...
Owner of Team Velocity Marketing Reveals How Huffines Hyundai Uses an Integrated Targeted and Digital Marketing Strategy to Increase Sales
Budd Blackburn, owner of Team Velocity Marketing, is sharing his expertise with automotive dealers and managers on how Huffines Hyundai uses an integrated targeted and digital marketing strategy to increase sales and service revenue. Using an integrated targeted and...
The Conference Board Consumer Confidence Index® Increases
The Conference Board Consumer Confidence Index®, which had decreased in January, increased in February. The Index now stands at 70.8 (1985=100), up from 61.5 in January. The Present Situation Index increased to 45.0 from 38.8. The Expectations Index rose to 88.0 from...
Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion
BOSTON, MA - Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advertising spending is...
Cobalt Executives Discuss How to Sell Across the Entire Digital Consumer Journey
David Winter, vice president of Cobalt Intelligence Center of Excellence and Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how to sell across the entire digital consumer journey. 21st...
Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
CHERRY HILL, N.J. -- Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to recreate their first...
DealerTrack Announces Pricing of Private Offering of $175 Million of 1.50% Senior Convertible Notes
NEW YORK -- DealerTrack Holdings, Inc. ("DealerTrack") announced the pricing of its private offering of $175 million aggregate principal amount of 1.50% senior convertible notes due 2017 (the "Notes") to be sold to qualified institutional buyers in reliance on Rule...
ADP Digital Marketing Building Cambridge Analytics Center Autotegrity acquired as nucleus of new facility for optimizing online consumer experiences
SEATTLE, WA – ADP Dealer Services and its Digital Marketing group, announced that it has acquired Autotegrity from Link Ventures and Cogo Labs to form the nucleus of an expanding facility focused on the application of science to optimize the online shopping experience...
Trilogy Inc. Promotes Mike Richards to President of Trilogy Automotive
AUSTIN, TEXAS – Trilogy Inc. today announced that experienced automotive industry executive Mike Richards has been promoted to President of Trilogy's Global Automotive Business. Richards, who formerly served as Vice President of Marketing and Sales, will lead the...
Dealers upselling more F&I products with MyStar™ Personal Assistant program
Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any auto dealership, finding new ways to “unlock” customers and keep the average PVR high is paramount. That’s why MyStar™ Personal Assistant is offering what it...
First Time in Nearly a Decade One Brand Has Dominated Consumer Reports’ Top Picks
YONKERS, N.Y. -- As the competition grows stronger with each passing year, it has been increasingly difficult for a single automaker to dominate Consumer Reports' annual Top Picks list. This year, Toyota is the first brand to earn half of the top 10 spots in nearly a...
Chrysler Brand Introduces New ‘Imported from Detroit™’ Merchandise
Auburn Hills, Mich. - The Chrysler brand has introduced a new line of “Imported from Detroit™” (IFD) merchandise that is available for sale now. The collection features fresh new graphics and over 60 all-new items. Over 60 all-new items available for sale now at...
Join us for Digital Dealer Las Vegas 2021