Cutting Through The Advertising Bull$#!+
Whether we like it or not, the days of simple advertising are long gone. The rise of digital…
News September 11Latest in: Sales and Finance
Why Dealers Who Neglect Social Media Are Leaving Money on the Table
Your customers are spending more time online – reading blogs, watching online TV and interacting on social media…
News September 9Top Five SEM Management Mistakes
After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign…
News September 9Protect Yourself and Your Employees with Respiratory Protection
OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to…
News September 9
Dealerships vs. Manufacturers: The Battle Over Vehicle Maintenance
Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of…
News September 8
When the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself…
News September 5
Technology Trends – Is your Head Spinning?
ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the…
News September 4
3 Reasons a Front-End Focused Strategy Falls Short in Used Vehicles
I’ve been hearing more disenchantment and doubt from dealers about the value of a turn-and-earn strategy for retailing…
News September 3
Contact Management Plus Automation: Nurture Leads All the Way into Your Dealership
What can you do with a great contact management solution? Engage your customers based on their personal interests,…
News September 3
Making the Invisible Customer Visible
Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website…
News September 3
