How to Use Digital Marketing to Attract More Leads
Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s…
News May 20Latest in: Sales and Finance
The Psychology of CPO
While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle…
News May 17
Used Cars Become Bigger Part of TrueCar’s Business
“If you look at our business over the past couple of years, you’ve seen used cars grow every…
News May 17
Used Car Profit Begins with Acquisition, Not Liquidation
Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having…
News May 17
How Dealers Are Handling Avalanche of Recalls & Stop-Sales
Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several…
News May 17
Own Your Tires, Own The Customers
We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family…
News May 17
People Who Wait for Car Repairs Spend Less
Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue,…
News May 17
Trade Group Says Female Mechanics Good for Business
A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and…
News May 17
The Key to Accurate Vehicle Info: It Starts at Appraisal
Seventy percent of cars displayed for sale online have missing or improperly described factory option information, says Ned…
News May 17
Car Price Remains Important, But Not at All Costs
New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent…
News May 17
