Using Cause-based and Community Marketing as a Competitive Advantage
Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem…
News April 4Latest in: Sales and Finance
Yes Virginia, Analyzing the Problem Is Your Job
Susan Schmoe (Joe’s wife) wakes up early on Tuesday so that she can drive to her dealership, Service…
News April 1
How Good Is Your New Car Game?
The most successful used car operators also consistently execute well in three phases of their game: They acquire…
News April 1
If They’d Have Asked Me to Buy, I’d Have Said Yes!
“If they’d have asked me to buy, I’d have said yes!” These are the words of a single…
News April 1
3 Best Practices To Beat Back Used Vehicle Margin Compression
According to the National Automobile Dealers Association (NADA), used vehicle gross profits as a percentage of transaction prices…
News April 1
Hard Facts: Pin This to Your Marketing Strategy [VIDEO]
You’re not using your entire tool box. When developing a marketing strategy, most dealerships neglect certain tools and…
News March 31
Self-Serve Portal Sells and Finances Higher Mileage VSCs Without F&I Lifting a Finger
Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels…
News March 30
Are Your Salespeople Cherry-Picking Your Phone-Ups?
Let’s talk about what happens at most dealerships when a sales call comes in. Typically, the switchboard operator…
News March 30
A Simple Way to Test CRM Sourcing by your Salespeople
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology…
News March 29
Hard Facts: Tips To Capitalize On Your Blog [VIDEO]
Your blog can boost traffic to your website, create demand for your products and services, and position your…
News March 24
