Making the Case for Used-Car Locates
In my nearly 25 years in the car business – 15 of them in car sales – I’ve…
News August 24Latest in: Sales and Finance
Would You Like a Latté with Your Software Update?
Connected cars are officially here. The 2018 Honda Odyssey minivan is just one example of how this technology…
News August 24
Conquesting is Critical in an Ever-Changing Industry
With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of…
News August 23
Executing on a Digital F&I Consumer Experience
Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you…
News August 22
Dealership Marketing “Experts”
Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we…
News August 21
Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?
A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to…
News August 21
The Role of Call Tracking in Automotive Marketing
When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely…
News August 21
Witt’s Wise Words: Is Your Dealership Texting? Yes, It Is. [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or…
News August 21
Should Manufacturers Be Able to Recall Recalls?
According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of…
News August 21
How to Use Facebook to Sell your Inventory
Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and…
News August 21
