Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began…
News April 26Latest in: Press Releases
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking…
News April 26
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many…
News April 26
VW & Dealers Still Face Uncertainty Despite Diesel Resolution Progress
As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how…
News April 26
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels —…
News April 26
Online Sales Isn’t The Future Of Car Buying…
Depending on which article you read today you’ll either hear online sales is the absolute only way cars…
News April 26
How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time
You want to speak more about your great idea. You’ve even found a great conference that’s a great…
News April 26
Fixes for Takata Air Bags Can Take Months. What to Drive in the Meantime?
The Takata Corp. air bag recall has become so massive that vehicle owners might wait months for repairs,…
News April 26
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on…
News April 26
Women in the Auto World: How ‘New Girl’ Proves the Industry Needs to Change
I love New Girl. It’s a television show that manages to hit on some big social issues, all…
News April 26
