Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…
News July 12Latest in: Press Releases
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…
News July 11
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…
News July 11
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA,…
News July 10
Warning: BlueKeep Malware Could be as Bad as WannaCry
Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems?…
News July 10
7 KPIs to Connect with Every Caller
By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…
News July 9
Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…
News July 8
How to Maximize Your Messaging in the Digital Age
By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t…
News July 8
Is Traditional Advertising Dead in This Modern Era of Digital Ads?
By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available…
News July 8
