Two Buzz-Worthy Terms You Need to Know Today
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML)…
News October 1Latest in: Marketing
Your Conference Roadmap: DD25 Highlights
Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation –…
News October 1
Think Tank: Google & Facebook Updates YOU NEED TO BE READY FOR!
The platforms we utilize most as advertisers are changing— some for the worst, and others for the better.…
News September 28
The 80/20 Rule
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing &…
News September 28
The Pitfalls of Discounting Service
When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring…
News September 27
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition,…
News September 26
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added…
News September 25
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as…
News September 25
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…
News September 24
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to…
News September 24
