Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
News April 5Latest in: Marketing
Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last…
News April 5
The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In…
News April 5
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
News April 5
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and…
News April 5
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on…
News April 5
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
News April 5
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your…
News April 5
4 Questions to Ask Your Paid Search Provider
In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with…
News April 3
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how…
News April 3
