OnStar Makes 439 Million Connections… and Counting
DETROIT – Originally developed as an airbag deployment notification system on three 1997 Cadillac models, OnStar has evolved…
News April 19Latest in: Marketing
Harry Hynekamp Appointed General Manager, Customer Experience For Mercedes-Benz USA
MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced this week the appointment of Harry Hynekamp to the newly created position…
News April 19
Mitsubishi Motors Announces New “Temp Drive” Campaign
Cypress, California – Mitsubishi Motors North America, Inc. (MMNA) this week announced its “Temp Drive” marketing campaign, which…
News April 18Taking Her Call
Selling to women over the phone, an essential part of the dealer equation these days, presents many opportunities…
News April 17Allocation – Where Have all the Vehicles Gone?
Depending upon the side of the transaction you are on, the intense demand for vehicles by the consuming…
News April 17The Last Mile: Making your Online Acquisitions More Efficient
There’s a curious irony at work in our industry. That is, dealers know they need to give online…
News April 13
NADA: Used Car Prices in 2012 Set to Peak in April
McLEAN, Va. — Trade-in values on used cars are expected to peak over the next few weeks, said…
News April 13
Analysis: 36% of Shoppers Visit 2-3 Automotive Websites During Car Buying Process
SAN FRANCISCO– Jumpstart Automotive Group, an expert automotive marketing organization, today released its latest Jumpstart Automotive Insights Book…
News April 12How Much Progress?
In 1995, when the first online car-buying program was made available to the general public, the premise was…
News April 4The ISM Metamorphosis
There is a fundamental shift that occurs for many Internet sales managers. Though most were hired to manage…
News April 4
