Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…
News December 4Latest in: Marketing
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…
News December 4
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D…
News December 4
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the…
News December 4
Make It a December to Remember with Lexus “Check In For Charity” Social Campaign
Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif.…
News December 4
TransUnion: National Auto Loan Delinquency Rate Rises, Though Remains Relatively Low
CHICAGO, IL — The national auto loan delinquency rate (the ratio of borrowers 60 or more days past…
News November 29
STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers
CHICAGO — Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns.…
News November 29
Auto Loan Originations at Highest Levels in Five Years, Equifax Reports
ATLANTA– The latest data from Equifax’s National Consumer Credit Trends Report shows that the total number of auto loan…
News November 29
Shift Women’s Objections about Car Leasing
PITTSBURGH, PA. — Women are now the fastest growing segment of new and used car buyers. The latest…
News November 29
STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers
CHICAGO — Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That…
News November 28
