North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon,…
News December 12Latest in: Marketing
TrueCar Recaps November 2012 Auto Sales And Provides Insights into December 2012 Sales
December Sales Tracking at 1.43 million units, or a SAAR of 16.3, the highest since November 2007 SANTA…
News December 12
Survey: Car Shoppers Focus on Quality
RICHMOND, Va. — Quality remains top of mind for car buyers for the third year running, with almost…
News December 7Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As…
News December 7
Advanced Marketing Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook…
News December 5
Super Bowl Ad Buys for 2013
The XLVII Super Bowl is just two months away and already reports are out about what companies are…
News December 5Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…
News December 4
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…
News December 4
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D…
News December 4
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the…
News December 4
