Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1Latest in: Marketing
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
News February 1
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
News February 1
Video Marketing: The Death of Boring
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of…
News January 31
Hard Facts: How to Maximize Your Trade Show Experience [VIDEO]
Are you planning on going to a trade show this year? So many times we go to trade…
News January 23
Video Marketing: Sell, Don’t Tell
Why are we obsessed with television and movies? Because, just like books, they have the ability to capture…
News January 23
Think Tank Tuesday : The Benefit of Display Advertising [VIDEO]
What's coming in 2017 for display advertising? On this week's Think Tank Tuesday, Brad and Samantha explain the…
News January 18
12 Signs Your Company is NOT Ready for Content Marketing
Content marketing is front and center in today’s information-hungry world. Content – helpful, relevant information that reaches the right…
News January 17
Did US New Auto Sales Reach Their Peak in 2016?
While 2016 may not have ranked among everyone’s favorite year, for most of the nation’s automotive dealers, it…
News January 17
Hard Facts: How to Utilize Dynamic Facebook Ads [VIDEO]
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the…
News January 17
