Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to…
News February 28Latest in: Marketing
It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines…
News February 27
Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]
All across the country, dealerships are battling with OEM mandated websites...and are rolling in second websites that they…
News February 27
Hard Facts: How Influencer Marketing Increases Sales [VIDEO]
In order to add influencer marketing to your strategy or campaign, you have to iron out the details.…
News February 24
How to Eliminate the Cold Call
In the car business, everyone knows what a cold call is. For decades, the cold call has been…
News February 24
The Rise of DIY Audience Marketing
Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from…
News February 23
There’s a new kind of ADD in Automotive – "Another Damn Dashboard"
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the…
News February 23
Is Your Online Reputation Hurting Your Business
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands…
News February 21
Leveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these…
News February 21
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent…
News February 21
