Online Marketing for the Dealer Principal
I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise?…
News October 1Latest in: Leadership
Jim Flint, Director of Interactive Sales & Marketing, John Eagle Auto Group
Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how…
News October 1Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
News October 1Four Facts About Servant Leadership
“Servant leadership” has been a business buzzword the past three decades. But in the 1,000 leadership presentations I’ve…
News September 9Cutting Expenses Leads to Record Dealership Profitability
In my early years in the auto retail industry a dealer told me, “You cannot cut your way…
News September 1Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…
News September 1Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…
News September 1Lessons Learned from the GM and Chrysler Arbitrations
Bass Sox Mercer (our law firm) handled arbitration filings for 74 GM and Chrysler dealers seeking reinstatement of…
News September 1Dangers of Failing to Check Warranty Notes
Dealers need to be wary of “warranty repair shoppers.” Sometimes, for various reasons, a car owner has decided…
News September 1Kevin Frye, E-commerce Director, Jeff Wyler Automotive Family
The Jeff Wyler Automotive Family, one of the top 50 dealer groups, has been a mainstay in the…
News September 1
