Lost Leads: Why Your Current Twitter Strategy Is Costing Your Dealership Money!
Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on…
News March 11Latest in: Leadership
What is Content Marketing and Why Do I Need It?
Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the…
News March 10
Will you go Down with the Ship?
Warren Buffett is quoted as saying, “Should you find yourself in a chronically leaking boat, energy devoted to…
News March 10
Beware… Your Next Audit Could Be in Your Mailbox
Just when you’re not expecting it, a letter arrives. Seems like a normal OEM letter, but after reading…
News March 9
Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton…
News March 6
The Dealership Profit Phoenix Has Risen
This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think…
News March 4
Repossessing a Vehicle? Are you prepared?
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a…
News March 4
Leadership: For Better or Worse
Dr. Merlot, my sometimes brash alter ego, and I were finally having a long-awaited meeting with a client,…
News March 4
Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
News March 4
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen…
News March 4
