Customers Are “Hooked On a Feeling”
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight…
News December 7Latest in: Leadership
Training That Wasn’t
Have you ever really trained your people? I don’t mean some of this stuff out on the market…
News December 7
Reliability Could Be Your Dealership’s Downfall
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have…
News December 6
See the Possibility Not The Problem
Best of the Season to all. I truly enjoy this time of year as it relates to family…
News December 6
Entitlement – The Kiss of Death in a Family Business
Entitlement issues are rampant in family owned dealerships. It is a stealthy and dangerous disease that can have…
News December 2
Why Equal is Not Fair
“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated…
News December 1
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has…
News November 29
For Loyalty, All You Need Is Love
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in…
News November 22
Creating Confidence in Consistency Is Key to Customer Loyalty
Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while…
News November 18
8 Right-Now Actions to Improve Your Online Reputation
Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way…
News November 14
