Witt’s Wise Words: Do You Know Who the Most Important Person at Your Dealership Is?
In this week’s episode of Witt’s Wise Words, Bill Wittenmyer reveals who the most important person at your…
News September 11Latest in: Leadership
Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works…
News September 11
Solving the Disconnect: Your Dealership’s Many Systems and Teams
There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in…
News September 8
Freebie Fridays: Change Your Perspective
Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an…
News September 8
Rest in Peace: 2-Shift Service Departments
If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants…
News September 6
The Importance of Streamlining Inventory Management to Reduce Costs
Reducing costs and maximizing efficiency are essential exercises for any business aiming to increase revenue and grow profitability.…
News September 6
Four Tech Tools That Decrease Employee Turnover
Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to…
News September 6
Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he…
News September 1
Great Possibilities Occur When Your Team Members Become Engaged
My past few articles have focused, for the most part, upon the development, retention and the engagement of…
News September 1
Out-Think, Don’t Out-Spend Your Competition
In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets,…
News September 1
