Are You Selling Cars or Acquiring Customers?
Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I…
News August 3Latest in: Leadership
Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds
It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the…
News August 3
Why the Automotive Industry Needs Diversity
Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very…
News August 3
How and Why You Should Build Brand Ambassadors
Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you…
News August 3
How FedRAMP Compliance Can Give You A Competitive Edge
While cloud computing is a necessity for many organizations, it poses a significant challenge to data safety. Traditionally,…
News August 2
Is It Time to Reevaluate Your Dealership’s CRM?
As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested…
News August 1
Does Community Involvement Sell More Cars?
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers…
News July 31
Should Hyundai Dealers Accept the New Genesis Franchise Offer?
As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they…
News July 31
The Internet Revolution Part II: The Rise of Automotive AI
In 1995, the Internet became real for me… There was a moment for me – I was still…
News July 31
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But,…
News July 31
