The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and…
News January 11Latest in: Event News
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
The 2018 Big Data Landscape: You Can’t Run & You Can’t Hide
Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that…
News January 8
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make…
News January 5
Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers…
News January 5
Mystery Solved: Someone Created More GMB Listings For Your Dealership
A Toyota dealer called me this week to ask what I thought was a simple question. The eventual…
News January 5
Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the…
News January 4
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right?…
News January 2
Texting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte,…
News January 2
Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
News January 2
