You Don’t Have to Be Blood to Be Family in the Dealership
An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and…
News January 11Latest in: Event News
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and…
News January 11
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
The 2018 Big Data Landscape: You Can’t Run & You Can’t Hide
Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that…
News January 8
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make…
News January 5
Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers…
News January 5
Mystery Solved: Someone Created More GMB Listings For Your Dealership
A Toyota dealer called me this week to ask what I thought was a simple question. The eventual…
News January 5
Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the…
News January 4
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right?…
News January 2
Texting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte,…
News January 2
