The 80/20 Rule
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing &…
News September 28Latest in: Event News
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed…
News September 26
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition,…
News September 26
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added…
News September 25
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…
News September 24
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to…
News September 24
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in…
News September 23
How Technology has Transformed Customer Service
Technology has increased by leaps and bounds. It’s also greatly improved our lives. This impact spills over into…
News September 23
Turn One-Time Visitors into Lifelong Customers
The objective for dealerships is profitable growth. All the things that dealers manage every day — customer interactions,…
News September 23
Don’t Miss Revenue Opportunities!!
It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships…
News September 21
