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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Latest in: Event News

3 Ways Credit Union Partnerships Boost Customer Loyalty

While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective,…

News April 21

Do Vehicle Buyers Want to Go All In Digitally?

The WardsAuto e-Dealer 100 represents a variety of dealers, from single points to multi-state groups. For instance, 42…

News April 21

How to be a Content Marketing Genius

The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture…

News April 4

DMS Systems and Windows 10

I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it…

News April 4

Employees and Social Media: Minefield or Major Opportunity?

There's a lot of discussion happening right now in nearly every dealership about employees and social media, and…

News April 4

A 5-Star Reputation for Your Dealership

Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and…

News April 4

Digital Marketing: Google Analytics 101

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what…

News April 4
Main Featured

Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers…

News April 1

Improve Customer’s Experience; Improve Your ROI

The relationship between ROI and your customer’s satisfaction can be difficult to quantify. CSI reports and reviews tell…

News February 9

What’s Your Dealership’s Chemistry with Women?

When it comes to customer service or sales, we often talk about having the right chemistry with a…

News January 7