Knowing Your Clients
Can you tell me the make and model of the car each of your clients have? What about…
News June 8Latest in: Event News
The Myth of the "All-Powerful" Marketing Suite
Just as one baseball glove does not fit all who play baseball, one “all-encompassing” marketing suite or strategy…
News June 8
7 Habits of Highly Effective Social Media Managers
If you're a social media manager, your day is busy. Sometimes, at the end of the day, you…
News June 7
How Loyal Are Your Leads? And Why Should You Care?
Prior to the Internet, the only way consumers could gain knowledge about a particular vehicle they were interested…
News June 7
How Automotive Brands Are Blurring the Lines Between Digital & Reality
For most people, the experience of buying a car can be a long and laborious process. As research…
News June 2
Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar,…
News June 1
Why is Marketing Automation Superior to Plain Old Email Marketing?
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and…
News May 27
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how…
News May 27
The Regulatory Landscape of Online Car Sales
The laws governing car dealers and the auto industry can be, to put it mildly, complex. Marc Bonanni,…
News May 26
Are You Ready for Pole Position? Driving Digitization in the Auto Industry
Car making isn’t only about the product any longer. It’s becoming a digital service game. Most OEMs recognize…
News May 26
