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Latest in: Dealer News

New Car Transaction Prices in July 2013 Up 1.2 Percent Honda and GM Reaching New Highs; Incentives Up 7.6 Percent from Last Year

TrueCar, Inc. the automotive pricing information and analysis company that creates a better buying experience for dealers and…

News August 2

Dataium ASI: Chevy Aims for a “Silverado Summer”

Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report.…

News August 1

What is Web-Based Technology

As children we all played the game of “grapevine” where one person whispers a message to another, which…

News August 1

Which Tablet Is Best For Your Service Department?

We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up…

News August 1

Here We Grow Again

“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted…

News August 1

Is It Really Worth the Effort To Work With Orphan Owners?

Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson…

News August 1

Dissecting Two Different Types Of Used Vehicle Retailers

In my conversations and travels, I encounter two different types of dealers. The first group often struggles with…

News August 1

Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads…

News August 1

5 Marketing Metrics to Rule Them All

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity,…

News August 1

Building Relationships with Millennial Shoppers by Leveraging Online Tools

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question…

News August 1