9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice…
News June 2Latest in: Dealer News
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are…
News June 2
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being…
News June 1
Think Like Your Customers: Their Most Influential Sources
Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a…
News June 1
How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation
Today’s shoppers are online before they are in your store, especially when it comes to shopping for a…
News June 1
How’s Your Site Post-Mobilegeddon?
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly…
News June 1
Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was…
News June 1
Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means…
News May 28
The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could…
News May 28
Data-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events,…
News May 28
