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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Tue Sep 2210:40 AM – 11:00 AMDealerTech Live

Stop Checking the Box: The Small Fixes That Make or Break Engagement

Sales & Variable Ops

AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.

Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.

Speakers

Margaret Henney
Margaret HenneyVice President of Marketing and Video Strategist, Covideo
Jessica Hammonds
Jessica HammondsSr, Product Marketer, CDK