Jessica Hammonds
Sr, Product MarketerCDKJessie is a Senior Product Marketer at CDK, responsible for assisting dealerships with the CDK Modern Retail portfolio, including CRM solutions that empower automotive retailers to address operational challenges, strengthen customer engagement, and accelerate business growth. Jessie manages critical dealership workflows that benefit from hybrid intelligence, including go-to-market strategies for CRM AIVA – CDK’s Artificial Intelligence Virtual Assistant – as well as other emerging technologies. She has deep experience in event operations, having led CDK dealer event logistics nationwide, including CDK Connect and CDK’s presence at NADA. Prior to joining CDK, Jessie was an account development representative and held marketing and social media roles across various organizations. Jessie earned her Bachelor’s degree in Business Administration and Marketing at Dominican University.
Stop Checking the Box: The Small Fixes That Make or Break Engagement
AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning t
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to dis
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video,
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.
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