Every dealership is sitting on a goldmine of customer data, and most of it goes unused. A Customer Data Platform changes that, unifying fragmented data from your CRM, website, service lane, and marketing tools into a single view of every shopper and owner. The result is smarter marketing, more relevant outreach, and conversations that actually convert. This session will demystify what a CDP is (and what it isn’t), show how leading dealers are using one to grow share and retention, and lay out what to look for when evaluating a CDP built specifically for auto retail.
