Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online

One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when I hear that some dealers don't track their social media metrics or review their data.

Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager of BMW of Spokane, along the eastern border of Washington state.

Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort

As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a look at the various aspects of the automobile industry for this two part interview.  Several people

Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS systems are different than standard ERP or accounting software

My annual trek to the November massive SEMA/AAPEX show, 50^th anniversary at that, got me all excited when I attended a work session on promoting accessory sales

DealerSocket, continuing its leadership in customer service, today announced a real-time, technology-driven customer service model to drive greater profitability for its 11,000+ dealership

DealerSocket, the automotive retail industry’s leading integrated technology platform, today announced the launch of its Precise Price™ digital retailing tool at the 2017 National Automobile