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Seeing is Believing
At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time visiting the booths in the Expo Hall. Compared to NADA, where it…
Dealer NewsManaging the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it…
Dealer NewsIs your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You already know that in order to be successful, you need to arm…
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