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Dealer Group Web Sites… Play Fair
We work with multiple dealer groups, and they all have their own preferences on how inventory and leads are routed. Some have two OEM flags under one roof and share…
Dealer NewsRetention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group meetings, conventions and regional dealer gatherings, was customer satisfaction. With a decline…
Dealer NewsLack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to document all customer visits accurately. I have tried to offer readers explanations…
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