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How Can You Inspire Evangelism in Both Your Customers and Salespeople?

Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist.…

Marketing December 17

Eaton’s LED Solutions Help Georgia Auto Dealer Cut Energy Costs, Enhance Customer Experience

Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE…

Dealer News December 16

Volvo Will Try to Reinvent Auto Marketing With New Strategy

Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says:…

Dealer News December 16

Shoppers Bite at Dealership Sweet Spots

Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no…

Dealer News December 16

Autoweek names Best of the Best/Car and Truck for 2015

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16,…

Dealer News December 16

Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper

Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among…

Dealer News December 15

Dealers Move Beyond Doughnuts

Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a…

Dealer News December 15

Subaru dealers get financial aid to boost fixed-operations capacity

Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details…

Dealer News December 15

The Service Drive: Your Other Sales Floor!

Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I…

Dealer News December 15
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LAPIS Hires COO; Passport Opens Genesis Franchise

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AN TikTok vs FTC Ad Crackdown

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