Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is…
Marketing December 31Latest in: News
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding…
Marketing December 31How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured…
Dealer News December 31Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five…
Leadership December 30
Using Mobile Technology to Help Close a Car Sale
Selling cars can be a competitive business to say the least. The high number of dealerships and qualified…
Dealer News December 30Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
Event News December 30
An Exclusive Interview with Bill Fox – NADA Chairman
Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his…
Dealer News December 30Gas Approaching $2 Seen Helping U.S. December Sales
Gas Approaching $2 Seen Helping U.S. December Sales, from Bloomberg Business Week. Automakers are poised for more gains…
Dealer News December 30Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout
Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout, from The Street. Auto sales continued to…
Dealer News December 30
