The Rise of the F&I Digital Handshake
Buyers younger than 40 are more likely to find a date on the digital hotspot Tinder than a…
Sales and Finance June 15Latest in: News
Buyer Detection Techniques Help Dealers Move More Cars
Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready…
Dealer News June 15
Six Degrees of Separation
I’m sure you’ve heard of the theory of six degrees of separation, many of us are familiar with…
Marketing June 12
Why Are Americans the Procrastination Nation When It Comes to Responding to Automotive Recalls?
The track record of the American consumer in responding to automotive recalls is not overly impressive. The reasons…
Leadership June 12
What’s The New Normal In Digital Marketing?
One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It…
Dealer News June 12
Becoming a Better Professional
Think back over the last 90 days and write down three on-the-job situations or career-related events that made…
Leadership June 12
Third Party Automotive Leads Are Like Tainted Wine
Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness…
Dealer News June 11
5 Fantastic Automotive Technologies That Are Emerging Fast
Cars were originally designed as means of getting from point A to point B, and although their primary…
Dealer News June 11
Maximize Marketing Reach: A Glance At The Customer Is All You Get
The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly…
Marketing June 11
