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The Pursuit of Happiness: Creating Engaged Employees

Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You…

Dealer News June 19

Putting the Experience Into Auto Finance

Why is it that auto finance isn’t more about the auto? Let me explain the question, which I…

Sales and Finance June 19

How To Build An Auto Repair Business That Runs On Autopilot

Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean?…

Dealer News June 19

Where Should B2B Spend on Social Advertising

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and…

Marketing June 18

Consumer Complaint Response Is Essential for Dealership Compliance

Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance…

Leadership June 18

Why Settle? Help Customers Find the Car They WANT!

AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use,…

Dealer News June 18

Turn CRM Into a Moneymaker With Post-Sale Follow-Up

I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife…

Event News June 18

Have You Tracked Your Employee Turnover Lately?

Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to…

Dealer News June 18

Know Your Stuff

I believe without any question the service advisor makes the difference in regards to the service and parts…

Dealer News June 18