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The Three Most Important Components of Dealer Website Chat

On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much…

Dealer News July 9

Why You Should Attend Conferences Like Digital Dealer

Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on…

Dealer News July 9

Dealership Marketing Spend: Too Much or Not Enough?

We have done extensive spend management work in the dealership space over the last 15 years. One of…

Dealer News July 9
Featured

5 Ways SEO Writing is Backfiring on Your Website

Interest in automotive SEO content is likely at an all-time high thanks to increasing digital marketing budgets and the need…

Marketing July 7

Packing Heat

Believe it or not, a lot of sales managers still ask me how much “leg” they need to…

Sales and Finance July 7

What Really Motivates Your Employees?

It’s an age-old question and a $10 billion industry. Every year, thousands of books and self-improvement courses are…

Dealer News July 7

The Recipe to a Successful Automotive Digital Marketing Campaign

Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information,…

Marketing July 7
Featured

3 Reasons Why Your Dealership Needs to Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices.  A recent Forbes article…

Dealer News July 7
Featured

12 Areas of Focus to Improve Your BDC Process

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits.…

Dealer News July 7