Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the…
Dealer News July 6Latest in: News
Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook…
Marketing July 6
Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of…
Dealer News July 6
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you…
Marketing July 6
“You’re Fired”
Over the years I’ve seen many dealerships terminate employees for various reasons. Most states today, state in their…
Dealer News July 6
There’s No Cheat Sheet for Referral Selling
Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for…
Marketing July 6
Managed vs Self-Serve Chat
The automotive industry is really starting to come around to the idea that they must have chat on…
Marketing July 6
Eight Reasons to Sell Auto Parts Online
Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With…
Dealer News July 6Three Ways Your Dealership Can Attract Millennial Car Shoppers
Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. The automotive industry is increasingly…
Marketing July 2
