What Does “Sales Manager” Mean to You?
Due to the importance of this topic, I would like to clarify that the initial outline of what…
Sales and Finance April 5Latest in: News
How to be a Content Marketing Genius
The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture…
Event News April 4
DMS Systems and Windows 10
I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it…
Dealer News April 4Employees and Social Media: Minefield or Major Opportunity?
There's a lot of discussion happening right now in nearly every dealership about employees and social media, and…
Event News April 4
A 5-Star Reputation for Your Dealership
Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and…
Event News April 4
Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what…
Event News April 4
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on…
Dealer News April 4
Piggyback Power!
If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value…
Marketing April 4Best Opportunities to Reduce Costs and Improve Gross in 2016
Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part…
Dealer News April 4
