The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships…
Dealer News February 17Latest in: News
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
Dealer News February 16
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking,…
Event News February 15
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
Dealer News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
Dealer News February 15
6 Things You Should Know About Your PC
A PC is arguably the most important tool you use on a daily basis. It's used to communicate…
Dealer News February 15
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus…
Dealer News February 14
How to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some…
Dealer News February 14
Nobody’s Perfect: Trust Your Team
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as…
Dealer News February 14Press Releases
