The Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of…
Event News December 17Latest in: News
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching…
Event News December 17
Let Us Live Up to What We Have Already Attained
The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis…
Event News December 17
Drive More Sales with AI-Generated Multimedia
When it comes to marketing vehicles, auto dealerships are increasingly recognizing the power of using multiple types of…
Event News December 16
Clean Sheet Day
Raise your hand if you love Clean Sheet Day! Please allow me to state this clearly: I. Love.…
Event News December 16
Dealer Magazine: The Red Flags Car Dealers Need to Know: Valuations & Succession
Enhancing business value, maintaining family ownership continuity, and effectively growing the business as a car dealer all rely…
Event News December 15
Dispelling Myths About Range Anxiety: The Reality of EV Adoption
Range anxiety—the fear that an electric vehicle (EV) will run out of power before reaching its destination—remains a…
Event News December 15
Diversity & Inclusion in the Auto Industry Requires a Different Mindset
The numbers speak for themselves: investing in diversity is not just a moral imperative; it’s vital to business…
Event News December 15
CARS Rules on Junk Fees to Go Into Effect in 2024 Despite Industry Objections
The Federal Trade Commission (FTC) this week finalized protections against junk fees when buying a car set to…
Dealer News December 14
