Marketing & Advertising
The Power of Bear’s a “Little Bit Extra”
In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national champion and legendary Alabama football coach Paul “Bear” Bryant speaking to new recruits about the power of every player giving a “little bit extra” — across...
How Much Do You Really Know About ADF For Automotive Leads?
Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka ADF) allows dealership to receive more information that just the name and email of a potential customer. It allows the...
Service Advisor: Lessons Learned
I looked at my desk and the seven repair orders I laid out to visualize what I had going on. Six more repair orders sat in a stack under my keyboard, several more wedged between my desktop speaker and the wall. The flashing red light on my phone reminded me of the...
8 Proven Strategies to Reduce Costs & Increase Profitability
There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested in reducing costs, but doing so aggressively. Increased competition, further industry consolidation and flattening of sales seems to be the...
BLACK BOOK VALUATION DATA NOW INTEGRATES WITH GOLDPOINT SYSTEMS
Used & Specialty Vehicle Valuations Data Integrates for Loan Originations LAWRENCEVILLE, GA (June 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the...
Looking for Ways to Increase Customer Convenience? It’s Time to Revamp Your Payment Processes
In a time of tightening dealership profits, retaining the customers you already have through excellent service and a focus on convenience is a must. Everywhere you look, dealers are overhauling their processes to maximize customer convenience. Maybe you’ve added a...
Auto/Mate Integrates with Quik Video, Helping Dealers Improve Service Customer Retention and Satisfaction
Albany, NY – June 4, 2018 – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Quik Video, a provider of video technology to dealership service departments. With the addition of Quik Video, Auto/Mate customers have the option to...
Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be able to build a...
Secrets of the Best Automotive Sales Consultants
Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to assemble and maintain a successful sales team through methods that have been proven effective. This begins with the...
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