Marketing & Advertising
Anatomy of a Dealership That Gets Superior Results
Essential Things You Must Have in Place Jack Welch was the quintessential corporate leader of the late 20th century heading up General Electric (GE) and remains as one of the ultimate business role models. As an overwhelming testament to his astonishing...
Learning Leadership From Coach John Wooden
The late and legendary John Wooden is regarded by many to be one of the greatest basketball coaches of all time. In his storied 40-year career as a coach his name became synonymous with success, having had only one losing season: his first. As the head of UCLA’s men’s...
VIDEO: Disruption vs. Adoption in Auto Retail
The term disruption is increasingly being applied in conversations about what lies ahead for automotive. From buying cars online to autonomous driving features and subscribing to vehicles, players and pundits are referring to these things as “disruptive.” But are they...
Stability in Market Outside of a Few Luxury Segments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report takes a look...
Are You Unintentionally Creating Missed Opportunities?
Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period. Those consumers have, more than likely, already narrowed your dealership down to one of only a couple...
Mobile Facebook Ads are the Key to Survival for Car Dealerships
Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in 2018? Car Dealerships need a mobile first Facebook Strategy. Learn more in my article. Why are Mobile Facebook Ads so important to the survival of Car Dealerships? For...
Hard Facts: Instagram Hacks – Get More Engagement, Untag & More!
With recent Instagram updates hitting headlines, I focused on the platform on my latest few episodes of Trending Topics and received a ton of questions about Instagram. I wanted to share my 7 hacks for increasing engagement and so much more! #1- Untag Yourself on...
DEALERDNA® CLIENT KEEPS CUSTOMERS ONLINE LONGER WITH TRANSPARENT VEHICLE PRICING
Somers, NY (July 2, 2018) – DealerDNA®, the only platform on the market that dynamically calculates the best possible vehicle payment, populates your website, and automatically updates your digital marketing assets, today announced the results of a successful...
Exclusive Insight: Luxury Tire Sales are Ramping Up
Summer is here – and for luxury retailers, that means a significant increase in tire sales. Based on an analysis of over 9 million repair orders, we’ve discovered a large increase in tire demand for high-end models beginning this month. Peaking at nearly 25% of all...
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