Digital Dealer
Digital Dealer 2026 in Review
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3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide…
Dealer News April 14The Exit to the Sale: It’s No Longer a Road
The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because…
Marketing April 14Video is like inventory, it’s all about the mix!
For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then…
Dealer News April 14A Picture is Worth a Thousand VDP Views.
In early 2012, based on years of work with the biggest 3rd party listings sites as a technology…
Event News April 14Toyota Dealership Uses Strong Digital Strategy to Overcome Challenging Geographic Location
When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing…
Event News April 14Exposure To Closure
We need more leads, we aren’t selling enough, call the ad gal, or get on the net and…
Event News April 14The Practices Of The Very Best Automotive Service Managers
My lengthy career in consulting, training, management, dealership ownership, and speaking engagements has taken me around the world,…
Dealer News April 14Keys to Converting Online & Phone Traffic… Do you have the Personality?
Great technology alone only delivers BAD service FASTER! Learn how GOOD processes with the RIGHT people trained well,…
Event News April 14Dominate Digital: How to Create an Engaging “Digital Showroom” Experience
Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage,…
Dealer News April 14
