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The Power of Public Relations!
It’s amazing to me how so many great car dealers leave so much on the table by not…
Marketing February 1
Selling is Asking, Not Telling!
They feel compelled to tell their customers all about their products and services without first understanding their needs.…
Press Releases February 1
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
Event News February 1
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and…
Press Releases February 1
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships.…
Event News February 1
VW Dealer Settlement Nearing Completion
By the time this article is published, we hope to have final approval of the settlement agreement between…
Dealer News February 1
When Your Management Isn’t
When you look at the picture above, what do you see? If you’re like many people, you might…
Dealer News February 1
How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair,…
Dealer News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
Dealer News February 1
