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How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
Dealer News February 1Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
Event News February 1Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager…
Dealer News February 14 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
Dealer News February 1Interview With Don Hall – Part II
As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a…
Dealer News February 1DMS and Gross Profit Metrics
Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS…
Dealer News February 1Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…
Dealer News February 1DealerSocket Continues Customer Service Leadership with Simplified Support and Real-Time Technology Monitoring
DealerSocket, continuing its leadership in customer service, today announced a real-time, technology-driven customer service model to drive greater…
Dealer News January 31DealerSocket Launches Precise Price™ Retailing Tool, Putting Customers at Center of Deal
DealerSocket, the automotive retail industry’s leading integrated technology platform, today announced the launch of its Precise Price™ digital…
Dealer News January 31
















