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Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change…
Dealer News January 29Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks,…
Dealer News January 29Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
Dealer News January 28Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
Dealer News January 26Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
Dealer News January 26When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways…
Dealer News January 26Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving…
Dealer News January 26Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm
This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform…
Dealer News January 25PAR North America Announces Key Leadership Changes
CARMEL, Ind. – January 25, 2018 – PAR North America, a business unit of global vehicle remarketing and…
Dealer News January 25















